Bemer Academy

Bemer is an innovative company, with products to stimulate and improve muscle performance. But their advanced approach reaches internal too – including the development of Bemer Academy, a digital education resource for their partners. This concept was inspired by the client’s desire to explore a true academic feel for the brand. A logo system was developed for flexibility in application and lent itself well for merch, as well. While the project ultimately went in a different direction, this concept still remains one of my favorite branding exercises!

Client: Bemer Group
Agency: AOR
Art Director: Kellie Viola