Cane River Pecan Brand Refresh

Cane River Pecan Company specializes in B2B corporate gifts. And while their products are beautifully crafted snacks, their brand was in need of the same elevation. Through refinement of their visual style and the addition of lifestyle photography, the catalog update became the basis for the refresh. The same design system was then applied to a new website that incorporated a responsive design, email marketing templates and social graphics to bring consistency throughout their marketing efforts. The result was a new visual style and messaging that aligned with their corporate audience, resulting in a 63% increase in online sales.

A W A R D S
This work won 3 Gold ADDYs for catalog refresh, website redesign and integrated campaign, and a Best in Show Electronic award for the email campaign at the American Advertising Awards for AAF Acadiana.

Client: Cane River Pecan Co.
Agency: BBR Creative
Art Director: Kellie Viola