We'll Make It Happen

O B J E C T I V E
La Capitol Credit Union needed a general awareness campaign that aligned with its recent brand update. With this in mind, design thinking was applied to create a message for the campaign that resonated with potential customers – that La Capital is as driven about helping their members reach their personal and financial goals as the individuals themselves.

C R E A T I V E D I R E C T I O N
To support the campaign message, the creative solution utilized animated flip cards to demonstrate a person through different planning phases of life. The end result was a visually impactful campaign that stood out amongst their competitor’s lifestyle brands and drove traffic to their website and branches, leading to increased membership enrollments.

Client: La Capitol Credit Union
Agency: BBR Creative
Art Director: Kellie Viola
Copywriter: Kirstie Watkins
Animation: Magic Bus