Kellie Viola
ART DIRECTOR • ILLUSTRATOR
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Now Screening Campaign

Campaign development and illustration to reflect how driven this credit union is about their member’s personal and financial goals.

Lafayette General Breast Center Campaign

In order to bring awareness to Lafayette General Breast Center’s move to a new fully-renovated location, this campaign was created to stand out amongst local advertising that’s cluttered with heavy messaging and doctor-centric visuals. An inviting Hollywood aesthetic and humorous tone were incorporated for the campaign to be memorable and to invite women of all ages to schedule their annual screenings.

A W A R D S
This campaign received a Gold ADDY Award and was selected as the Integrated Campaign Best in Show at the 2021 American Advertising Awards for AAF Baton Rouge. Additionally, the campaign received recognition from the Healthcare Ad Awards.

 

Client: Lafayette General
Agency: BBR Creative
Art Director: Kellie Viola
Copywriter: Kirstie Watkins

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:30 Radio Spot

Social Ad

© 2024 Kellie Viola. All rights reserved.